Collaborating with Michigan’s first NA bottle shop to expand and enhance brand elements. Designed and managed assets, including in-store graphics, cooler signs, employee t-shirts, business cards, pop-up banners, outdoor signage, and educational materials. Working closely with the owners to create messaging and copy aligning with the brand’s mission. Additionally, expanding the brand’s online presence with digital assets that included a website and social media marketing content.
Included sourcing and project management of partners from start to finish. Working with local printers and mural artists to transform the brand.
